Adi dassler net worth
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Adolf Dassler
German cobbler, inventor, and entrepreneur (1900–1978)
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death, Adidas had 17 factories and annual sales of one billion marks.[1]
Life
The Brothers Dassler Shoe Factory 1918–1945
Adi supported himself while attempting to start up his business by repairing shoes in town.[2] Facing the realities of post-war Germany where there was no reliable supply for material for production or credit to obtain factory equipment or supplies, he began by scavenging army debris in the war-countryside: Army helmets and bread pouches supplied leather for
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Horst Dassler, Adidas Chairman, Dies at 51
Horst Dassler, chairman of Adidas, the world’s largest sporting goods manufacturer and a highly influential behind-the-scenes figure in the world Olympic movement, died Friday of cancer in Erlangen, West Germany. He was 51.
Dassler, whose firm provided shoes, uniforms and equipment for many of the world’s Olympic teams, was instrumental in bringing together the Latin-East Bloc coalition that elected Spain’s Juan Antonio Samaranch president of the International Olympic Committee in 1980.
Although never a member of the IOC, in recent years he was present at almost all IOC meetings and gave some of the most lavish parties attended by leading members of the Olympic community. He was also a frequent source for reporters covering Olympic affairs.
At the end of the Los Angeles Games in 1984, Dassler said that the Eastern European Olympic committees had been privately infuriated by the Soviet Bloc’s boycott of those Games and predicted that there would be a great deal of pressure on the Soviet Union to participate in the 1988 Seoul Games.
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Horst Dassler, Adidas, and the Commercialization of Sport
Abstract
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous African-American sprinter, in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sponsorship, competing fiercely against competitors such as Puma and Nike. During the 1970s he played a key role in commercializing the international soccer federation FIFA, including creating a television market for soccer, and he subsequently became a key force behind arranging sponsorships and broadcasting rights for the Olympics. The case explores the drivers of success of this major consumer brand and provides the opportunity to discuss the positives and negatives of the globalization and commercialization of sport.
Keywords
Corruption; Economic History
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