Gautam rajadhyaksha biography
- Gautam Rajadhyaksha (16 September 1950 – 13 September 2011) was.
- Gautam Rajadhyaksha was one of India's leading fashion photographers, and was based in Mumbai, India.
- Born in Mumbai, Rajadhyaksha received his school education from St. Xavier's High School.
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Remembering Bollywood celebrity photographer Gautam Rajadhyaksha today, 16th September, on his birth anniversary. He would have turned 73, had his large, kind-heart, not given way that fateful day in 2011, three days shy of his 61st birthday.
Thanks to his cousin, writer, editor, novelist, Shobhaa De, I had the opportunity to chat with the great Gautam Rajadhyaksha for a feature on his Bollywood portraits for Prestige magazine (syndicated around Asia). Off the record, we spoke at length about my favourite Sridevi and his favourite Madhuri Dixit. What made them similar, what made them unique, how he would cast the two together in a film (a wish many, many film makers had in the early 90s).
His singular ability to make anyone and everyone comfortable, the fact he balanced such gigantic celebrity egos with such elegant ease, that for his long tenure as a film photographer and occasional journalist (he did not only Sridevi's first cover story for Filmfare, he conducted and wrote the entire interview with his impeccable linguistic skills), not one soul has a
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A fashion photographer and celebrity portraitist working across Mumbai’s film industry, fashion magazines and advertising, Gautam Rajadhyaksha is known for establishing the role of photography in publicising the lives of filmstars in conjunction with the worlds of fashion and media.
Born in Mumbai, Rajadhyaksha received his school education from St. Xavier’s High School. He went on to study chemistry at St. Xavier’s College, Mumbai, following which he got a job at Lintas India Limited, an advertising agency.
Rajadhyaksha began his tenure as the Head of the Photo Services Department and eventually became the Creative Director. At the agency, he was instrumental in conceptualising and producing advertising campaigns for popular brands such as Liril, Rexona, Rin, Surf Excel and Fair N’ Lovely. In addition to his work in commercial advertising, he was also involved in two public awareness campaigns led by Alyque Padamsee: Save the Tiger in 1973 and the “Sukhdi” Food Programme for drought relief in 1973–74. Between 1985–87, Rajadhyaksha produced advertisements and publicity m
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