Bond no 9 controversy

ENTREPRENEUR’S CORNER

By Patricia Canole

Laurice Rahme ©Vital Agibalow for Hense

Laurice Rahmé holds an abiding belief that fragrance has the power to enrich our lives. She has realized her ultimate dream to share her passion for the authentic perfumery experience.

Rahmé is the founder, creator and president of Bond No. 9 New York. She launched this edgy, taboo-breaking fragrance collection for women, men and unisex in 2003 to restore artistry to perfumery and to create a scent for each neighborhood in New York. Today, Bond No. 9 is New York’s most iconic fragrance and color house and a top-selling globally recognized luxury brand. As of 2019, Bond No. 9 has produced over 80 fragrances that encompass many New York neighborhoods, beaches, places and also exclusive co-branded fragrance collections for Saks Fifth Avenue, and Harrods. In fact, Rahmé pioneered the concept of the world’s first at-home fragrance system: Private Bond. This super-luxe offering invites consumers to blend and bottle their own customized metro-fragrance, and is the ultimate in excl

Laurice Rahmé is the founder, creator and president of Bond No. 9 New York.

Laurice launched this edgy, taboo-breaking fragrance collection for women, men and unisex in 2003 to restore artistry to perfumery and to create a scent for each neighborhood in New York.

Today, Bond No. 9 is New York’s most iconic fragrance and color house and a top selling globally recognized luxury brand.As of 2019, Bond No. 9 has produced more than 70 fragrances that encompass many New York neighborhoods, beaches, places and also exclusive co-branded fragrance collections for Saks Fifth Avenue and Harrods.  She pioneered the concept of the world’s first at-home fragrance system:Private Bond.This super-luxe offering invites consumers to blend and bottle their own customized metro-fragrance, and is the ultimate in exclusivity and desirability.

In 2019, Bond No. 9 introduced New York Lips, the first refillable collection of luxury lip colors from the brand.Bond No. 9 has 6 eponymous boutiques and is also sold at Saks Fifth Avenue, select Bloomingdale’s stores, Harrods UK, Selfridges UK and www.bond

Laurice Rahmé

Laurice Rahmé

NationalityFrench
Occupation(s)Founder and president, Bond No. 9 New York Fragrances

Laurice Rahmé is a French born businesswoman and entrepreneur. She is the founder and president of Bond No. 9 New York Fragrances.[1]

Early years

Rahmé was born and educated in Paris, France.

She began her professional life as an antiques dealer in Paris. She opened her own shop in Les Halles, on the corner of the Rue Saint-Denis and Rue de la Cossonnerie.[2]

Career

In 1973, Rahmé joined Lancôme as International Training Director, tripling the company's skincare business in the Middle East. In 1976, she assumed the role of Director of the Lancome Institut de Beauté, and relocated to L’Oréal USA's (then Cosmair, Inc.) headquarters in New York, NY, USA.[3]

From 1989 to 1995, Rahmé was responsible for introducing the small French company to the US.[4]

Following her work with Annick Goutal, Ms. Rahmé became US distributor of Creed fragrances in 1995.[5]

Bond No. 9

In

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